![]() Knowing how to time your content to trends and what people search for is a great skill to cultivate, and Google Trends can help you plan and schedule your content calendar accordingly.įor example, if you want to write content about cooking, the Google Trends results show significant search peaks in the weeks leading up to Thanksgiving and Christmas. Engagement is a huge metric to consider as you plan the release of your content. Create Your Content CalendarĪ content calendar helps you organize your content strategy around the types of content you create and when you post. It can even help you discover a topic or angle you hadn’t thought of before. The “Related Topics” section on the Explore page is a good place to brainstorm similar topics and keywords. Keep in mind that other businesses are likely to use similar keywords, so you should narrow down some long-tail or focus keywords that are more specific to your business and content. When creating content, you’ll want to use these keywords naturally. This is because more common keywords increase the chances of someone discovering your content and are more likely to be used in regular conversation. More popular search terms will give you better results. Then you can try various search terms to see which are the most popular. You will see a breakdown of interest over time, along with the interest by subregion. Use the Explore feature and enter a keyword or phrase you are considering. And Google Trends can help you do better keyword research. SEO strategies help improve your search rankings for specific keywords. While creating high-quality, relevant content is the most important part of content marketing, you should also consider your search engine optimization (SEO). Is something that would interest your target audience.Is something you can write about with authority.When choosing your Google Trends topics, make sure the topic: Use the charts to help visualize and compare terms. You can explore the most popular searches nationwide or narrow it down to a specific location or timeframe. If your team struggles to find fresh topics for content each month, Google Trends is a great resource. If the search volume is low, you might need to reconsider your plans. By checking Google Trends, you can find the popularity of terms relevant to your business in specific locations. You are considering building a second location in Indianapolis, Indiana. It can give you insights into the seasonality of certain search terms or even help you gauge how much interest there is for your products in a geographic region.įor example, let’s say you are a brick-and-mortar business based in Columbus, Ohio. Google Trends is a valuable tool for conducting market research. ![]() ![]() Try these 11 ways to use Google Trends for content marketing. With the help of Google Trends, you can create better, more relevant content that your audience will want to read. How to Use Google Trends: 11 Innovative Ways Instead, you should compare search terms to search terms and topics to topics. Google Trends measures and ranks these categories differently, so accurately comparing search terms and topics is difficult. ![]() A search term is a specific word or phrase, while a topic is a group of search terms that fit into the same general concept. Google Trends gives you information on both search terms and topics. It gives you insights into the seasonality of search terms or even helps you gauge how much interest your products have in a certain geographic region. Google Trends can be a valuable tool for conducting market research. You can also adjust your search based on the industry, category, time frame, location, and type of search (image, shopping, news, web, or YouTube). On the results page, you can see the interest over time, interest by subregion, and related topics. The Google Trends site also allows you to check the frequency of specific search terms. Current trends are from the past 7 days, while past trends date back to 2004. Google Trends is a search feature offered by Google that shows you the most popular search terms for a specific period. Learning how to use Google Trends for your content marketing gives you a valuable resource for relevant, trending topics that people want to engage with.Īs you read on, we’ll explore how to use Google Trends for SEO and improve your content marketing strategy. This is where online tools like Google Trends come in handy. ![]() But it can feel difficult to constantly think of useful and insightful topics that attract the right audience. To be successful with content marketing, you need to share high-quality content regularly. Content marketing is recognized as one of the most effective ways to grow a business and attract new customers. ![]()
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